Saluting Our Veterans

Exhibitors Service Network would like to say thank you to all of our veterans for your service to our country.  The sacrifices made by veterans and their willingness to fight in defense of our nation merit our deep respect and praise. The writer Michel de Montaigne once said, “Valor is stability, not of legs and…

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Rock your next trade show

A well-defined goal will help maximize your investment in a trade show or conference.  It is important that the entire team agree on the goals long before committing to an event. Here are some common goals in attending a conference or hosting a booth: Generate new business Connect with current clients Increase product/service awareness Branding…

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Remember the 80/20 Rule of Communication

When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication.  Listen to prospects 80% of the time and speak for 20% .  It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…

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Protect Your Business from Trade Show Theft

If you are a new Houston trade show client or you are new to the trade show circuit, then you may not realize that trade show theft is a common occurrence. In convention halls around the country, exhibitors lose their assets to thieves: from expensive electronics like laptops, to priceless intellectual property on flash drives.…

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