Being a trade show attendee will give you the false impression that you know what it is like to be a trade show exhibitor. You may even think that you know how to rule the roost and get the most exposure. All it takes is one time as an exhibitor to show you just how…
DetailsHouston trade show clients: When staffing your next booth, you need to consider all the different tasks that need to be done during the show. Take a look at these different tasks; then, place a mental checkmark by the ones that apply to your booth for the next show, and determine if you have enough…
DetailsSometimes, our Houston trade show clients are unsure which furnishings they want to use in their exhibit booths. “After all,” they say, “are people really going to see what we’re sitting on?” Sure they are, and that’s why you need to choose your trade show furniture carefully. Remember, you aren’t going to be sitting the…
DetailsOne of the most frequently asked questions our Houston trade show clients ask is, “What should my giveaway items be?” Promotional items are a staple of trade shows; attendees just expect them. But how can you be sure those items don’t go to waste? If you’ve ever attended a show as a non-exhibitor, you know…
DetailsHere is a great article that we found on how to benefit from http://smallbiztrends.com/2015/04/benefiting-from-trade-shows.html Here are some key points! 1. Use social media to showcase your booth after the end of the show. 2. Ask attendees to sign up for company newsletters to keep them in the loop about your company. 3. Find any customers or…
DetailsBe visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.
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