Your marketing team has worked hard to plan which exhibitions are best for your business. Months ahead of your first show of the year, meetings are held, budgets are set and you’ve spent countless hours planning where to attend, who to send, and what to display. You’ve made your selection on what type of booth to have at your next show that best fits your space. You’ve updated your collateral, ordered badges & team shirts. Hotel rooms have been booked and flights made.
Now what?
Every exhibitor wants their booth to be visited, leads generated, awareness of their brand and of course, potential sales made. One of the best ways to stand out is to be different. That’s right. In the sea of booths, whether in-line, double-decker, peninsula, or island, you’re one of hundreds, sometimes thousands of exhibitors. How will you stand out and cause me to stop and enter your well-planned space?
Do you have a new product?
Well, show that puppy off! Put it front and center; have your exhibition company put it on a special display stand; blog about it; tweet it out; hashtag it; put it out on every social media account you manage; ensure it is written up in the show program and most importantly – Be sure your entire booth staff knows:
- What it is (and why it was created)
- How it works (application or use)
- When it is available (a sincere delivery date), and last but certainly not least –
- Back it up with hot graphics and something your attendees can take away to cause them to think about your brand when they get back to their hotel room that night or their office the next week. Get your team excited about it and your audience will follow suit.
Nothing new this time?
That’s ok too. You can still stand out with some funky colored shirts, perhaps some cool sunglasses if you are displaying outside that everyone will need to wear, or a nice mellow coffee bar for morning visitors with some delicious biscotti that a lovely hostess or handsome host walks around the booth handing out. Get creative! Talk to your Exhibitor’s Service Network team and ask them to share some ideas they’ve seen that have worked for their other clients.
