To Build or Not to Build

Your team has worked hard planning and strategizing which shows to attend, what types of displays to portray and all of the hundreds of details that go with exhibition planning. The following are some thoughts around how to determine if you need a new booth; if you should rent a customizable booth or perhaps purchase one outright.

1. Has your name changed?
   1. If the name of your business has changed your needs might be as simple as new signage and logos. If the overall business is still intact, your exhibition company can help you design new signage and placement in your existing booth.
2. Has your company merged with another business or acquired an additional segment or brand?
   1. If your business has grown and you are adding additional product lines and brands, you will want to discuss with your exhibition company the possibility of needing an entirely new booth which will allow room for displaying the new lines and also bring about inclusion with the new team members. Having been on the acquired side of the coin, this writer understands the need to ensure the new team feels welcome and part of the overall growth strategy.  The new products are just as important to new business as the existing product lines.  And possibly even more so – or else why the acquisition?
   2. Additionally, you will want to select a show that can roll out the new pieces in a grand way – what better time to start afresh?
3. Have you been re-branding your business?
   1. Rebranding your business shows your customers you are serious about staying abreast of market trends and digging deeper to ensure a fresh face for both existing as well as new customers. This rings true especially with millennial that are starting to be decision makers in your market.  If this is the case, you may wish to discuss renting a customizable booth that can be changed up as your rebranding efforts amplify.
4. Will your company need the same size & type of booth for most of your shows?
   1. If most of your shows are similar in size and style, your best option is to purchase a booth that can be used for each show. The only thing that may change may be graphics or banners which can easily be handled by your exhibition team.
5. Will you want to change it up for particular venues?
6. If you like to mix things up for different venues, your best bet is to rent a customizable booth that can be reconfigured for various shows, including removable walls and varying sizes and layouts.

We hope these tips help you with your booth planning and budgeting. And of course, remember – At ESN, We understand it’s more than just an exhibit, it’s an experience™.  Come experience with us.

Contact us today at 832.358.2002 or email: esn@tradesho.com