Lately, we have been urging Houston trade show clients to start using Pinterest as a way of getting new ideas for trade shows. We have found that this popular social bookmarking website can be a great resource for finding the inspiration for trade show exhibits, VIP sections, lounge attractions, swag and more. Here are some ways you can use it.
Create an internal board.
Your organization can create a Pinterest board exclusively for the trade show, and promote it to the team so that everyone can contribute their own pins as they find them. If a single person is in charge of the trade show preparation, that individual can take advantage of Pinterest “secret boards,” which are only visible to the user. Both of these are great ways to actively brainstorm ideas, because they give you visual representations of concepts you may want to use for the trade show.
Cut down on meetings.
Whether you want to reduce the number of meetings in the planning stage or you want shorten the length of your meetings, you can use Pinterest to help you do it. When the team has already had the opportunity to view each other’s ideas in the form of pins before the meeting, that alone can cut down on the necessity for lengthy planning sessions. You may find your team improving their productivity significantly after using Pinterest for trade show planning.
Use as visuals for your designer.
When you meet with us to discuss the design of your exhibit, you can show us your Pinterest board so that both parties are on the same page. We love to have visual depictions of what our clients are looking for, because it improves our ability to give them what they want. In fact, we encourage you to send us a link to your Pinterest board in the early planning stages, so we can be prepared for our first face-to-face meeting with you.
If you haven’t started using Pinterest as a way to plan your next trade show, now is the time to start. Once you have some concepts on your board, contact our Houston trade show supply company to show us your ideas. We can’t wait to see what you have found.
